Digital Marketing Fundamentals and Planning

📖 1. Digital marketing basics

🔑 Key Concepts & Definitions

• Digital marketing : Digital marketing consists of marketing efforts that use electronic devices or the internet to reach customers.
• Digital marketing tools : Set of common channels used in digital marketing such as website, SEO, SEM, email, social media, and mobile.
• Customer journey and experience : Customer path and experience shaped by online interactions that the course addresses alongside segmentation and targeting.

📝 Essential Points

• Digital marketing leverages electronic and internet-based channels like search engines, social media, email, and websites.
• Website, SEO, SEM, email marketing, social media marketing, and mobile marketing are listed as digital marketing tools.
• Digital marketing is connected to segmentation and targeting online through a dedicated lecture on the customer journey.

💡 Memory Hook

Tools = Website + SEO + SEM + Email + Social + Mobile.

📖 2. Marketing objectives and scope

🔑 Key Concepts & Definitions