Business Definition — market-oriented?
Focuses on customer experience and needs.
Strategic planning — steps?
Aligns capabilities and opportunities in four steps.
Strategic Planning — purpose?
Aligns goals, capabilities, opportunities.
Mission statement — role?
Defines purpose and guides strategy.
BCG Matrix — classifies SBUs?
Stars, Cash Cows, Question Marks, Dogs.
Business definition — types?
Product-oriented or market-oriented.
Portfolio analysis — tool?
BCG Growth-Share Matrix.
Growth strategies — examples?
Market penetration, development, diversification, product development.
Downsizing — purpose?
Divest unprofitable or misaligned units.
Marketing collaboration — via?
Value chain and value delivery network.
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1. Which element of the marketing mix involves creating a distinct market position and establishing a competitive advantage?**
2. What is the primary purpose of a mission statement in strategic marketing?
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