Distance Client Relations & Digitalization BTS NDRC (Sales & Digital) Revision Sheets
Block U5 (coefficient 4) — the block training in digital client relations tools: CRM, marketing automation, e-commerce, distance selling, professional social networks. What differentiates BTS NDRC from BTS MCO and the former BTS NRC.
Distance Client Relations & Digitalization curriculum in BTS NDRC (Sales & Digital)
The curriculum covers digital communication (emailing, marketing automation, content marketing), e-commerce (digital customer journey, baskets, conversion, UX), CRM tools (Salesforce/HubSpot configuration, scoring, segmentation), social selling (LinkedIn, Twitter, social prospecting), telemarketing and tele-advice (scripts, ACD, contact center KPIs), and digital performance analysis (Google Analytics, conversion rates, campaign ROI).
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Tips to succeed in distance client relations & digitalization BTS NDRC (Sales & Digital)
Learn to configure a free CRM (HubSpot Free, Pipedrive) to familiarize: expected at exam
Master Google Analytics: create a demo account, do reportings, understand metrics (sessions, bounce rate, conversion)
For social selling, create a pro LinkedIn profile and practice 5-10 weekly prospects
Follow digital marketing news (BFM Tech, Frenchweb, Maddyness): cite concrete examples in papers
FAQ — Distance Client Relations & Digitalization BTS NDRC (Sales & Digital)
Which digital tools to master absolutely for BTS NDRC?
Five essential tools: 1) CRM (Salesforce or HubSpot — free versions for practice), 2) Marketing automation (Mailchimp, Brevo formerly Sendinblue), 3) Google Analytics 4 (web tracking standard), 4) LinkedIn Sales Navigator (social selling), 5) Microsoft Excel/Google Sheets (commercial data analysis). Mastering these 5 distinguishes you in evaluation and eases immediate professional integration.
How does BTS NDRC E5 exam unfold?
E5 (coefficient 4) consists of a 3h written CCF + 40 min practical part. Written is a digital case study (KPI analysis, marketing automation recommendations, conversion optimization). Practical involves using a digital tool (CRM, emailing, or analytics) to answer a problem. Method: master 1 CRM tool in depth rather than 5 superficially.
Is social selling really important in BTS NDRC?
Yes, social selling (selling via professional social networks) is officially integrated into the reference since the 2019 reform. LinkedIn has become the main B-to-B prospecting channel (78% of commercial decision-makers active there per LinkedIn 2024). You must master: advanced search, targeted connection requests, personalized prospecting messages, relevant content sharing. Oral exams test these skills via simulations.
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