Internal forces inside; external forces outside
★ Must-know
The internal environment includes owners, the board of directors, employees, and financial resources.
The micro external environment consists of direct external forces, especially customers, suppliers, and competitors.
Further detail
Internal → micro external → macro external
1. Which statement best defines the business environment?
2. What does the term 'business environment' refer to?
3. Which situation represents an external environmental factor rather than an internal one?
What does the business environment comprise?
All internal and external forces that affect an organization's performance.
Business environment definition EN
All internal and external forces affecting performance
Where do internal environmental factors originate?
Within the company.
Environment classification EN
Internal, micro external, and macro external environments
Who are included in the internal environment?
Owners, the board of directors, employees, and financial resources.
SWOT analysis EN
Assess internal strengths, weaknesses, and external opportunities, threats
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