Innovative Project Management Strategies

📋 Course Outline

1. Professional background and expertise of course instructor
2. Course learning objectives in innovation and project management
3. Strategic foundations and impact of innovation on business competitiveness
4. Project management frameworks and methodologies
5. Leadership, team management, and practical project implementation
6. Assessment methods: group work and final exam format
7. Innovation concepts, definitions, and types
8. Importance of sustainability in innovation

📖 1. Professional background and expertise of course instructor

🔑 Key Concepts & Definitions

• Brand/category management : A marketing discipline focused on overseeing and developing brands or product categories to enhance their market position and consumer perception, as exemplified by experience in FMCGs, retailing, and services sectors.
• Research methodologies : Systematic approaches and techniques used to conduct research in marketing and management, including methods for studying consumer vulnerability, modern trade development, inequalities, and illiteracy impacts.
• Consumer behavior : The study of how consumers make purchasing decisions, influenced by factors such as vulnerability, inequalities, and literacy levels, with research fields including the development of modern trade and its effects.

📝 Essential Points