Flashcards: Mastering Persuasion and Pitching Skills — 24 cards

How to Persuade an Audience

Understand needs and use logical, emotional arguments.

Secret to Successful Pitching

Define the problem and present a clear, compelling solution.

Liking — factors?

Shared interests, physical attractiveness, compliments.

Authority — role?

Third-party endorsements boost credibility and trust.

Perfect Pitch Structure

Hook, problem, solution, benefits, call to action.

Solution Reflex — trigger?

Emphasize urgency and simplicity of the solution.

Business Pitch Elements

Trend, benefits, traction, size, advantages, revenue model, milestones.

Polite English Strategies

Use indirect questions, conditional sentences, respectful vocabulary.

Responding as an Expert

Acknowledge requests, use polite language, offer alternatives.

Polite

Start with appreciation, give reasons, suggest alternatives.

Negotiation Basics

Prepare thoroughly, define terms, use active listening, seek win-win.

Hardball Tactics

Intimidation, bluffing; counter with calmness, calling out, redirection.

Goals in Persuasion

Identify audience needs, tailor message, stay '10 steps ahead'.

Pitch Structure Purpose

Organize ideas clearly to maximize impact.

Liking — why important?

Increases trust and influence through perceived similarities.

Authority — why effective?

Enhances credibility and reduces skepticism.

Business Elements — purpose?

Show market trend, benefits, traction, size, advantages.

Polite Grammar — key?

Use indirect questions, conditional forms, respectful vocabulary.

Responding to Requests

Acknowledge, use polite modal verbs, offer alternatives.

Refusing Politely

Express regret, give reasons, suggest alternatives.

Negotiation Preparation

Understand interests, define terms, plan strategies.

Hardball Countermeasures

Stay calm, call out tactics, refocus on mutual goals.

Audience Goals

Ask about their needs to tailor your message.

Flip Focus — why?

To see the situation from their perspective.