1. What is reputation management primarily considered to be in the context of crisis and scandal response?
2. What is the primary goal of reputation management?
3. What is the primary role of legal threats and private espionage tactics in managing a high-profile crisis?
Reputation Management — definition?
Strategic effort to influence public perception.
Reputation Management — definition?
Influencing public perception during crises.
Legal threats — role?
Deter negative publicity and silence critics.
Crisis Management — focus?
Handling immediate threats to reputation.
Narrative shaping — mechanism?
Constructing and controlling the story to influence perception.
Spin — purpose?
Shape perception, emphasize positives.
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