Understanding Social Influence and Conformity

Revision sheet excerpt

Course Outline

  1. Social Influence Types
  2. Conformity Theories
  3. Asch's Conformity Study
  4. Factors Affecting Conformity
  5. Obedience and Milgram
  6. Group Dynamics Concepts
  7. Groupthink Phenomenon
  8. Social Facilitation
  9. Social Loafing
  10. Cultural Social Behavior

1. Social Influence Types

Key Concepts & Definitions

  • Social Influence: The process by which individuals' thoughts, feelings, or behaviors are affected by the presence or actions of others.
  • Normative Influence: Conforming to group norms to gain acceptance or avoid social rejection, driven by the desire for social approval.
  • Informational Influence: Conforming because one believes others possess more accurate information, leading to acceptance of their viewpoint.
  • Conformity: Adjusting one's behavior or beliefs to match those of a group or social norms, often in response to real or perceived pressure.
  • Obedience: Complying with instructions or commands from an authority figure, even if it conflicts with personal morals.
  • Groupthink: A psychological phenomenon where the desire for harmony in a decision-making group leads to irrational or dysfunctional outcomes.

Essential Points

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Quiz preview

1. What does 'normative influence' refer to in the context of social influence?

2. Which type of social influence is primarily driven by individuals' desire to be accepted by others?

3. Who conducted the famous conformity experiments involving line judgments that demonstrated the power of group pressure?

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Flashcards preview

Social Influence — definition?

The process affecting individuals' thoughts, feelings, behaviors.

Social Influence — definition?

Effects of others on individual thoughts, feelings, behaviors.

Asch Study — main finding?

People conform even when answers are obviously wrong.

Normative Influence — purpose?

Gain acceptance, avoid rejection.

Factors Increasing Conformity?

Group size, unanimity, cohesion, public response, culture.

Informational Influence — reason?

Believe others have accurate info.

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