What distinguishes print media from digital media?
Print media uses paper, digital media uses digital platforms.
Outdoor Advertising Type
Includes billboards, transit, guerilla, signage.
What does outdoor advertising promote?
Businesses or products through outdoor means.
Design Elements vs. Principles
Elements are building blocks; principles are arrangement rules.
What is a brand mark in logo design?
The graphic part of a logo.
Logo Components
Brand mark, name, and strapline.
What distinguishes a typeface from a font?
A typeface is the design of characters; a font is a collection of sizes and styles.
Logo Types
Monogram, wordmark, pictorial, abstract, mascot, combination, emblem.
Media Language
How meaning is created via codes and conventions.
Camera Angle Effects
High angle=weak, low angle=powerful.
Serif vs. Sans Serif
Serifs have strokes, used in print; sans sans strokes, used online.
Test your knowledge with 11 questions on Media Literacy and Basic Accounting.
1. Which statement correctly distinguishes print media from digital media?
2. What is the primary purpose of outdoor advertising?
Review the complete course in the revision sheet for Media Literacy and Basic Accounting.
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