Professional Communication BUT TC (Commerce) Revision Sheets
Professional communication is at the heart of BUT TC: interpersonal, written, digital. The most applied UE to your future commercial practice, where 80% of work involves communicating with clients, colleagues and partners.
Professional Communication curriculum in BUT TC (Commerce)
The curriculum covers interpersonal communication (active listening, assertiveness, emotion management), professional written communication (emails, reports, presentations, synthesis notes), public speaking (presentation, pitch, collective negotiation), digital communication (pro social networks, newsletters, blogs), and commercial English (oral and written, commercial terminology).
How to study professional communication in BUT TC (Commerce)?
3 simple steps for effective professional communication revision.
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Tips to succeed in professional communication BUT TC (Commerce)
Practice oral presentations from year one: 3-5 minutes at start, 15-20 minutes at end of BUT. A skill that builds up
Polish your LinkedIn profile from L1: pro photo, clear summary, detailed experiences. Your professional showcase from BUT
For written reports, ALWAYS follow the structure: intro (context + objective) + body (analysis + data) + conclusion (recommendations). The jury expects this format
Invest in your English: aim for B2/C1. International placements and export positions demand bilingual level
FAQ — Professional Communication BUT TC (Commerce)
How to succeed at a BUT TC oral presentation?
Typical structure for a 10-15 minute presentation: 1) Opening hook (statistic, anecdote, open question — 30 sec), 2) Plan announcement (1 min), 3) Body in 2-3 parts (8-12 min), 4) Synthetic conclusion + opening (1 min), 5) Audience questions (2-3 min). Key rules: 1 slide = 1 idea, max 6 lines per slide, use silence as rhythmic tool, look at audience (not your notes). Film yourself rehearsing to identify your tics.
What English level to aim for in BUT TC?
BUT TC requires minimum B2 at graduation (CEFR equivalent). For best outlets (export, multinationals, post-BUT business schools), aim for C1. BUT generally includes 2-3 mandatory commercial English modules + optional LV2 (Spanish, German, Chinese). Prepare TOEIC (~750+ for good employability) or BULATS during BUT — a massive CV asset.
Is digital communication really in BUT TC curriculum?
Yes, it became central since the 2021 BUT reform. You must master: content creation for pro social networks (mainly LinkedIn), blog article writing (SEO-friendly), newsletter sending (Mailchimp, Brevo), simple visual creation (Canva, Adobe Express), and digital performance analysis (engagement, reach, conversion). SAÉs often include concrete digital communication projects with partner companies.
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