Flashcard: Digital Marketing Fundamentals and Strategies — 10 carte

Digital Marketing — definition?

Using online channels to promote products/services.

Digital Marketing — definition?

Using online channels to promote products/services.

Historical Context — milestone?

First banner ads launched in 1994.

Target Audience — role?

Guides messaging and channel selection.

Target Audience — analysis?

Identifying specific consumer groups by demographics and behaviors.

Digital Channels — examples?

Search engines, social media, email, websites.

Content Marketing — purpose?

Attract, engage, and retain audience.

SEO — purpose?

Improve website visibility on search engines.

Marketing Funnel — stages?

Awareness, consideration, decision, loyalty.

First Banner Ads — year?

1994, AT&T launched the first.