FBSE Week 1 Introduction

📋 Course Outline

1. Department of Tourism
2. DOT Functions and Responsibilities
3. Leadership and FBSE Program
4. DOT Tourism Campaign Jingles

📖 1. Department of Tourism

🔑 Key Concepts & Definitions

• Department of Tourism : The executive department of the Philippine government responsible for promoting, developing, and regulating the tourism industry in the country.

📖 2. DOT Functions and Responsibilities

📝 Essential Points

• The Department of Tourism promotes the Philippines as a safe, sustainable, and competitive tourism destination domestically and internationally.

• The Department of Tourism develops:

  • policies
  • programs
  • plans

📌 The Department of Tourism oversees standards and accreditation for tourism establishments such as hotels, resorts, and tour operators.

💡 Memory Hook

P-D-O-C-L: Promote, Develop, Oversee, Coordinate, Lead

📖 3. Leadership and FBSE Program

🔑 Key Concepts & Definitions

• Filipino Brand of Service Excellence : A customer service training program developed by the Department of Tourism to standardize and elevate hospitality service quality across the Philippine tourism industry through Filipino values and culture.

📝 Essential Points