Marketing Mix — definition?
Set of tools to influence target market.
Marketing Mix — definition?
Set of tools to influence target market
Four Ps Components — list?
Product, Price, Place, Promotion.
Four Ps — components?
Product, Price, Place, Promotion
Product Strategy — focus?
Designing and managing products to meet needs.
Product — role?
Satisfies customer needs and wants
Price — influence?
Demand, competition, perceived value
Distribution Channels — purpose?
Deliver products to consumers
Promotion — techniques?
Advertising, sales, digital marketing
Extended Ps — additions?
People, Process, Physical Evidence
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1. What does 'Service Process Management' refer to in the context of marketing?
2. What is the primary purpose of the marketing mix according to the course outline?
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