Flashcard: Mastering Effective Advertising Strategies — 8 carte

What is the primary purpose of advertising?

Advertising aims to persuade a target audience to promote products, services, or ideas, influencing their purchasing behavior through tailored messages and media.

Advertising objectives — examples?

Inform, persuade, remind, build brand

USP — what?

Differentiating brand's key promise

B2B vs B2C — focus?

Trust/rationality vs emotions/brand personality

Advertising figures — key roles?

Reeves (sell), Ogilvy (content), Bernbach (emotion)

Campaign types — include?

Traditional, digital, native, influencer, guerrilla

Media channels — examples?

TV, social media, influencer collabs, native ads

Advertising strategy — long-term or short-term?

Long-term; tactics are short-term