Value chain
The set of steps that determine a company's ability to gain a competitive advantage. These steps correspond to the company's services or complex, interconnected activities that contribute to creating value. (De Beauregard)
Strategic business unit
A part of a company or organization that is evaluated separately for its ability to contribute to overall competitive advantage through its specific activities within the value chain. (De Beauregard)
Competitive advantage
The ability of a company, through its activities, to outperform competitors by offering greater value in terms of cost or quality, thus securing a stronger position in the market. (De Beauregard)
Company's services
The specific functions or offerings that a company provides, which are part of its value chain activities, impacting its ability to compete effectively. (De Beauregard)
1. Who is credited with defining the value chain as the set of steps that determine a company's ability to gain a competitive advantage in the wine industry?
2. Who is credited with proposing the concept of functional analysis in strategic decision-making?
3. What does the 'wine supply chain from vine to glass' refer to?
Value chain — definition?
Set of activities creating competitive advantage.
Strategic business unit — role?
Evaluates parts of a company for competitive contribution.
Competitive advantage — meaning?
Outperforming competitors through value, cost, or quality.
Company's services — function?
Activities that contribute to value creation.
Interconnected activities — purpose?
Work together to create value and influence costs.
Functional analysis — mechanism?
Breaks down activities to evaluate performance.
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