What distinguishes print media from digital media?
Print media uses paper, digital media uses digital platforms.
What is outdoor advertising?
Promotion of businesses or products through outdoor means.
What is a billboard an example of?
A traditional form of outdoor advertising.
What types of content can digital outdoor advertising use?
Text, images, audio, and video.
What does design create in a product?
An artistic and functional product.
What are design elements in design?
The basic building blocks of a design.
What do design principles refer to?
How design elements are arranged.
What does line do in design?
Guides the viewer’s eyes.
What does scale refer to in design?
The size of elements.
What effect does color have in design?
Creates mood and attracts attention.
What is contrast in design?
The difference between elements.
What is composition in design?
The overall arrangement of design elements.
What is the graphic part of a logo called?
A brand mark.
Which logo types are Monogram, wordmark, mascot, and emblem?
They are types of logos.
What is the difference between a typeface and a font?
A typeface is the design of characters; a font is a collection of characters in sizes and styles.
What distinguishes serif fonts from sans serif fonts?
Serif fonts have small strokes; sans serif fonts do not.
What type of typeface imitates handwriting?
Script or cursive typefaces.
What are decorative or display fonts used for?
To attract attention with highly decorated designs.
What does media language refer to?
How meaning is created and communicated through media.
Which codes include camera work, editing, audio, and lighting?
Technical codes.
What do symbolic codes include in media?
Objects, setting, clothing, and colors.
What do written codes include in media?
Titles, captions, slogans, and dialogue.
What distinguishes media conventions from genre?
Media conventions are accepted rules; genre is a media type or category.
What effect does an eye-level camera angle create?
A natural or realistic view.
How does a high camera angle affect the subject's appearance?
It makes the subject look weak or small.
What does a Dutch angle create in media?
Tension or confusion.
What does IP stand for in legal protections?
Intellectual Property.
What types of creations does Intellectual Property protect?
Creations, inventions, brands, designs, and related works.
What does copyright protect?
Literary and artistic works.
What do patents protect?
Inventions.
What is the purpose of trademarks?
To distinguish goods or services.
What does fair use permit?
Limited use of copyrighted material for teaching, research, criticism, and parody.
What does MOOC stand for?
Massive Open Online Course.
What does persistency mean in MOOCs?
Materials remain available over time.
What do financial ratios evaluate?
Financial performance and overall financial condition.
What do liquidity ratios measure?
The ability to meet short-term obligations.
What do solvency ratios measure?
Long-term financial stability.
What do profitability ratios measure?
Profit generation.
What do efficiency ratios measure?
How efficiently resources are used.
What does working capital represent in financial terms?
The amount of current assets remaining after current liabilities.
What is the formula for calculating working capital?
Working Capital = Current Assets - Current Liabilities.
What does the current ratio measure?
The ability to pay short-term obligations using current assets.
What does the quick ratio measure?
The ability to pay short-term obligations using liquid assets.
What does the debt-to-asset ratio indicate?
The portion of assets financed by debt.
What does the debt-to-equity ratio compare?
Company debt with owners’ equity.
What does the equity-to-total-asset ratio measure?
The portion of assets financed by equity.
What does the interest coverage ratio measure?
The ability to pay interest expenses using operating earnings.
What does the operating income ratio measure?
Profit generated from company operations.
What does the gross profit margin measure?
Profit remaining after cost of goods sold.
What does the net profit margin measure?
Profit remaining after all expenses.
What does ROA measure?
How effectively assets generate profit.
What does ROE measure?
How effectively owners’ equity generates profit.
What does receivables turnover measure?
How efficiently a company collects receivables.
What does inventory turnover measure?
How efficiently inventory is sold and replaced.
What does asset turnover measure?
How efficiently assets are used to generate sales.
Why is cash considered the most delicate asset of a business?
Because it is vulnerable to fraud, theft, and robbery.
What distinguishes a savings account from a checking account?
A savings account earns interest and encourages savings, unlike a checking account.
What is the purpose of a time deposit account?
It holds money invested for a set period.
What is a deposit slip used for?
To deposit funds into a bank account.
What is the function of a withdrawal slip?
To withdraw money from a bank account.
What does a check instruct a bank to do?
To pay a specific amount as a written order.
What is the difference between a cash deposit and a check deposit?
A cash deposit deposits cash, while a check deposit deposits a check into a bank account.
What does bank reconciliation compare?
The company’s book balance with the bank statement.
What are deposits in transit in bank reconciliation?
Collections recorded in books but not yet in the bank statement.
What are outstanding checks in bank reconciliation?
Checks recorded in books but not yet in the bank statement.
Who makes bank errors?
The bank makes bank errors.
Who makes book errors?
The depositor makes book errors when recording transactions.
What does NSF mean in banking?
No Sufficient Fund for a returned check due to insufficient funds.
What is a credit memo in bank reconciliation?
An addition made by the bank not yet recorded in the books.
What is the final step in bank reconciliation?
It ends when adjusted bank and book balances are equal.
Test your knowledge with 32 questions on MIL and FABM Exam Review.
1. What distinguishes print media from digital media?
2. Which example represents a traditional form of outdoor advertising?
Review the complete course in the revision sheet for MIL and FABM Exam Review.
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