Management BUT GEA (Business Management) Revision Sheets
Management in BUT GEA trains in organizational management principles: strategy, structures, processes, human resources. It prepares for middle management and operational piloting roles.
Management curriculum in BUT GEA (Business Management)
The curriculum covers business environment (stakeholders, CSR, governance), management schools of thought (classical, human relations, contingency, knowledge), strategic diagnosis (SWOT, PESTEL, Porter's 5 forces), strategic choices (specialization, diversification, internationalization), organizational structures (functional, divisional, matrix), and operational management (planning, motivation, control).
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Tips to succeed in management BUT GEA (Business Management)
Master Porter's 5 forces (rivalry, entrants, substitutes, customer power, supplier power): the most tested tool
Learn to differentiate cost leadership strategy (low-cost, volume) vs differentiation (premium, niche) with concrete examples
Study 5-10 iconic companies (Decathlon, Ikea, Apple, Amazon) with their strategy: enriches all papers
For strategic diagnosis, do at least 10 complete SWOTs on real companies to master the format
FAQ — Management BUT GEA (Business Management)
What is Porter's 5 forces model?
Michael Porter's model (1979) analyzes industry attractiveness via 5 forces: 1) competitive intensity (number and power of direct competitors), 2) threat of new entrants (barriers to entry), 3) threat of substitutes, 4) customer bargaining power, 5) supplier bargaining power. The stronger the forces, the less profitable the industry. The most used external diagnosis tool in strategic management.
Difference between cost leadership and differentiation strategies?
According to Porter (1980), these are the two main generic strategies. Cost leadership aims to offer a standard product at the lowest market price (Ryanair, Lidl, Ikea entry-level). It requires high volumes, optimized processes, mastered supply chain. Differentiation aims to offer a unique product perceived as superior, allowing premium price (Apple, Hermès, Tesla). It requires R&D, marketing, quality, brand image. Mixing both (stuck in the middle) is risky.
What is CSR?
CSR (Corporate Social Responsibility) is the voluntary integration by companies of social, environmental and economic concerns in their activities and interactions with stakeholders. It rests on the "triple bottom line": People (social), Planet (environment), Profit (economic). International standards (ISO 26000) and French ones (Pacte law 2019) frame its practices. An increasingly tested topic in BUT GEA as it structures current strategic choices.
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