1. How do Big Data and AI enhance modern marketing practices?
2. In the context of marketing, what does the term 'customer lifetime value (CLV)' refer to?
3. Which of the following best describes 'demands' in marketing concepts?
Marketing — definition?
Strategies to attract, engage, and retain customers
Marketing — definition?
Activities to attract and retain customers.
4 Ps — components?
Product, Price, Promotion, Place
Core process steps?
Understand needs, design strategy, implement, build relationships, capture value.
Customer needs — role?
Basis for market offerings
Market offerings — what?
Products, services, info, experiences satisfying needs.
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