PESTEL analysis — categories?
Political, Economic, Social, Technological, Environmental, Legal.
PESTEL analysis
Assesses macro-environment using six categories.
STP — key steps?
Segmentation, Targeting, Positioning.
Political factors
Government influences like policies and stability.
Economic factors
Country’s economic conditions affecting demand.
STP process
Segmentation, targeting, positioning framework.
Segmentation types
Demographic, psychographic, behavioral, benefit.
Targeting factors
Market size, profitability, competition, growth.
Positioning
Creating a distinct brand image.
Test your knowledge with 10 questions on Global Market Strategies and Analysis.
1. Which set of six external categories is used in a PESTEL analysis of a country or market?
2. What does PESTEL analysis primarily focus on when assessing a country's macro-environment?
Review the complete course in the revision sheet for Global Market Strategies and Analysis.
See revision sheet →Import your course and AI generates flashcards in 30 seconds.
Flashcard generator