PESTEL analysis — categories?
Political, Economic, Social, Technological, Environmental, Legal.
STP — key steps?
Segmentation, Targeting, Positioning.
PESTEL analysis
Assesses macro-environment using six categories.
Political factors
Government influences like policies and stability.
Economic factors
Country’s economic conditions affecting demand.
STP process
Segmentation, targeting, positioning framework.
Segmentation types
Demographic, psychographic, behavioral, benefit.
Targeting factors
Market size, profitability, competition, growth.
Positioning
Creating a distinct brand image.
Test your knowledge with 10 questions on Global Market Strategies and Analysis.
1. Which set of six external categories is used in a PESTEL analysis of a country or market?
2. Which factor would most likely be classified as a political factor in PESTEL analysis?
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