Flashcards: Hotel Organization and Market Segmentation — 11 cards

What does organizational structure define in a hotel?

Accountability through clear reporting lines and responsibility chains.

How does organizational structure adapt hotel operations?

By adjusting to hotel size, type, and market conditions.

What staffing structure do small hotels typically use?

Small hotels use limited staff with multi-tasking and direct owner or GM oversight.

How many rooms define a large hotel?

A large hotel has 300 or more rooms.

Organizational structure

Defines accountability and improves communication

Hotel size types

Small, Large, Mega with distinct features

Large hotel features

Specialized departments, middle managers, 300+ rooms

Front of the House

Direct guest contact departments

Back of the House

Support departments away from guests

Operational vs. functional departments

Operational: produce guest services; Functional: support hotel

Key small hotel advantage

Flexibility and personal guest relationships