Export — definition?
Selling goods abroad directly or indirectly.
Export — definition?
Selling goods/services abroad
Dependents — role?
Manage export activities within company.
Direct export — role?
Producer sells directly to foreign buyer
Branch vs subsidiary — difference?
Branch has no legal personality; subsidiary is independent.
Indirect export — advantage?
Lower risk, less control
Branch — characteristic?
Part of parent, no legal personality
Subsidiary — legal form?
Independent legal entity, fully controlled
Representative office — function?
Non-trading, prospecting, informational role
Control hierarchy — dependents vs independents?
Dependents: internal; Independents: operate independently
Test your knowledge with 9 questions on International Market Entry Strategies.
1. What is a primary advantage of direct export methods for a company entering a foreign market?
2. Which of the following best describes the main distinction between a branch and a subsidiary in international market entry?
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