Managerial Economics: Markets and Strategy

Study sheet excerpt

Course Outline

  1. Relevant Costs and Decision Rules
  2. Cost Curves and Scale Economies
  3. Profit Maximization
  4. Perfect Competition and Supply
  5. Long-Run Competitive Equilibrium
  6. Monopoly Pricing
  7. Elasticity and Markups
  8. Strategic Interaction and Games
  9. Sequential Games and Entry
  10. Oligopoly Competition
  11. Demand Estimation and Shifts
  12. Market Equilibrium and Welfare

1. Relevant Costs and Decision Rules

★ Must-know

📌 Sunk costs have already been incurred and cannot be recovered, whereas opportunity costs are the returns forgone by using resources in their next-best alternative.

📌 Economic cost equals accounting cost plus opportunity cost, so a project should be undertaken when its revenue exceeds its full economic cost.

Further detail

  • The opportunity cost of attending school includes the earnings forgone from the individual’s previous job as well as other relevant alternatives.

Memory Hook

Ignore sunk costs, include opportunity costs.

2. Cost Curves and Scale Economies

Key Concepts & Definitions

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Quiz preview

1. Which cost should be included when evaluating a forward-looking business decision?

2. When should a project be undertaken under the economic-cost decision rule?

3. A factory experiences economies of scale when what happens as its output increases?

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Flashcards preview

What distinguishes sunk costs from opportunity costs?

Sunk costs are already incurred and unrecoverable, opportunity costs are forgone returns from the next-best alternative.

How is economic cost calculated?

Economic cost equals accounting cost plus opportunity cost.

When should a project be undertaken based on economic cost?

When its revenue exceeds its full economic cost.

What does the opportunity cost of attending school include?

Earnings forgone from the individual’s previous job and other relevant alternatives.

When do economies of scale occur?

When average cost decreases as output increases.

When do diseconomies of scale occur?

When average cost increases as output increases.

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Frequently asked questions

What does the study sheet on Managerial Economics: Markets and Strategy cover?

The study sheet covers the essential concepts of Managerial Economics: Markets and Strategy. It is organized by topic to facilitate learning and memorization, with key definitions, explanations and summaries.

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How many questions are in the Managerial Economics: Markets and Strategy quiz?

The quiz contains 36 multiple-choice questions with detailed corrections and explanations for each answer. Ideal for testing your knowledge and identifying gaps.

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Revizly offers 66 interactive flashcards on Managerial Economics: Markets and Strategy. Each card presents a question on the front and the answer on the back, enabling active, effective studying based on spaced repetition.

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