Innovation Management — process?
Structured approach to develop and implement innovations
Types of Innovation — categories?
Incremental, radical, architectural, disruptive
Business Model Innovation — purpose?
Rethink value creation, delivery, capture
Product Lifecycle — stages?
Introduction, growth, maturity, decline
Product development phases — sequence?
Idea, concept, design, testing, launch
Maturity and decline — focus?
Extension strategies or harvesting
Lifecycle management strategies — aim?
Prolong profitable phases, prevent decline
Consumer-centered innovation — approach?
Prioritize consumer needs and feedback
Conducting consumer studies — purpose?
Identify unmet needs and validate ideas
Quantitative vs qualitative — research?
Numerical data vs in-depth insights
Questionnaire drafting — goal?
Gather clear, relevant consumer insights
Creativity techniques — purpose?
Generate novel, useful ideas
Brainstorming methods — focus?
Quantity over immediate quality of ideas
Idea generation tools — examples?
Mind maps, SCAMPER, software aids
Structured ideation — examples?
Design thinking, TRIZ
Product launch strategy — key?
Plan to maximize adoption and success
Launch planning — activities?
Objectives, timelines, resources, KPIs
Using 4 Ps — in launch?
Product, Price, Place, Promotion alignment
Test your knowledge with 9 questions on Mastering Innovation and Product Strategies.
1. What does Innovation Management refer to?
2. Which author is associated with the concept of the product lifecycle in the course content?
Review the complete course in the revision sheet for Mastering Innovation and Product Strategies.
See revision sheet →Import your course and AI generates flashcards in 30 seconds.
Flashcard generator