External analysis — factors?
Political, economic, socio-cultural, legal, ecological, technological
Marketing approach — components?
Analysis, strategy development, action implementation.
SWOT — components?
Strengths, weaknesses, opportunities, threats
External analysis — focus?
Political, economic, socio-cultural, legal, ecological, technological factors.
Positioning — purpose?
Create a distinctive perception in consumers' minds
Internal analysis — assesses?
Company strengths and weaknesses.
SWOT analysis — purpose?
Summarizes external opportunities/threats and internal strengths/weaknesses.
Targeting — basis?
Selecting segments based on analysis.
Positioning — goal?
Create a distinctive perception of the product.
4 Ps — components?
Product, Price, Place, Promotion.
Test your knowledge with 9 questions on Strategic Marketing Fundamentals.
1. What is the primary purpose of external analysis in the marketing approach?
2. What does the external analysis in strategic marketing primarily focus on?
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