Karteikarten: Mastering Political and Organizational Communication — 10 Karten

Agenda-setting influence

Media shapes public issue perception

Classic Communication Model — components?

Source, Message, Channel, Receiver.

Classic Communication Model

Source, message, channel, receiver

Agenda-setting — role?

Media influences public issue perception.

Hegemonic Model — role?

Power elites control societal norms

Hegemonic Model — control?

Power elites control societal norms.

ediatisation — focus?

Media shapes political communication.

Brand Equity (Keller) — levels?

Salience, Performance/Imagery, Judgments/Feelings, Resonance.

Brand Resonance — meaning?

Deep loyalty and emotional attachment.

Image vs Reputation?

Immediate perception vs long-term trust.