Business research — definition?
Systematic data gathering and analysis for decisions.
Exploratory research — role?
Clarifies vague problems and generates insights.
Research design — function?
Blueprint for data collection, measurement, and analysis.
Probability sampling — characteristic?
Every element has a known, non-zero chance.
Null hypothesis — purpose?
States no significant effect or relationship.
Nominal scale — property?
Categorical, no meaningful order or distance.
Reliability — meaning?
Consistency of measurement across repeated tests.
Correlation coefficient — measures?
Strength and direction of linear relationship.
Technical report — focus?
Detailed methodology and findings for peers.
NSSO — role in India?
Conducts large-scale socio-economic surveys.
AI in research — benefit?
Automates coding, forecasting, and data cleaning.
Type I error — occurs when?
Rejecting a true null hypothesis.
Pon a prueba tus conocimientos con 12 preguntas sobre Fundamentals of Business Research Methods.
1. What best describes business research?
2. Which type of research is most appropriate when a problem is vague and new ideas are needed first?
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