Innovation Management — process?
Structured approach to develop and implement innovations
Types of Innovation — categories?
Incremental, radical, architectural, disruptive
Business Model Innovation — purpose?
Rethink value creation, delivery, capture
Product Lifecycle — stages?
Introduction, growth, maturity, decline
Product development phases — sequence?
Idea, concept, design, testing, launch
Maturity and decline — focus?
Extension strategies or harvesting
Lifecycle management strategies — aim?
Prolong profitable phases, prevent decline
Consumer-centered innovation — approach?
Prioritize consumer needs and feedback
Conducting consumer studies — purpose?
Identify unmet needs and validate ideas
Quantitative vs qualitative — research?
Numerical data vs in-depth insights
Questionnaire drafting — goal?
Gather clear, relevant consumer insights
Creativity techniques — purpose?
Generate novel, useful ideas
Brainstorming methods — focus?
Quantity over immediate quality of ideas
Idea generation tools — examples?
Mind maps, SCAMPER, software aids
Structured ideation — examples?
Design thinking, TRIZ
Product launch strategy — key?
Plan to maximize adoption and success
Launch planning — activities?
Objectives, timelines, resources, KPIs
Using 4 Ps — in launch?
Product, Price, Place, Promotion alignment
Pon a prueba tus conocimientos con 9 preguntas sobre Mastering Innovation and Product Strategies.
1. What does Innovation Management refer to?
2. Which author is associated with the concept of the product lifecycle in the course content?
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