1. What does 'normative influence' refer to in the context of social influence?
2. Which type of social influence is primarily driven by individuals' desire to be accepted by others?
3. Who conducted the famous conformity experiments involving line judgments that demonstrated the power of group pressure?
Social Influence — definition?
The process affecting individuals' thoughts, feelings, behaviors.
Social Influence — definition?
Effects of others on individual thoughts, feelings, behaviors.
Asch Study — main finding?
People conform even when answers are obviously wrong.
Normative Influence — purpose?
Gain acceptance, avoid rejection.
Factors Increasing Conformity?
Group size, unanimity, cohesion, public response, culture.
Informational Influence — reason?
Believe others have accurate info.
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