Flashcard: Fundamentals of Business Research Methods — 12 carte

Business research — definition?

Systematic data gathering and analysis for decisions.

Exploratory research — role?

Clarifies vague problems and generates insights.

Research design — function?

Blueprint for data collection, measurement, and analysis.

Probability sampling — characteristic?

Every element has a known, non-zero chance.

Null hypothesis — purpose?

States no significant effect or relationship.

Nominal scale — property?

Categorical, no meaningful order or distance.

Reliability — meaning?

Consistency of measurement across repeated tests.

Correlation coefficient — measures?

Strength and direction of linear relationship.

Technical report — focus?

Detailed methodology and findings for peers.

NSSO — role in India?

Conducts large-scale socio-economic surveys.

AI in research — benefit?

Automates coding, forecasting, and data cleaning.

Type I error — occurs when?

Rejecting a true null hypothesis.