Flashcard: Mastering Advertising Strategies — 18 carte

Reasons for advertising

To stimulate demand, build awareness, reinforce brand image.

Promotional activities types

Advertising, sales promotions, personal selling, public relations.

Who advertises

Manufacturers, retailers, government, charities, film producers, public.

Importance of advertising

Informs, persuades, communicates brand image, supports media and charities.

Advertising media types

Traditional: press, TV, radio, posters, flyers, cinema; Digital: internet, social media.

Additional promotional activities

Endorsements, celebrity/influencer marketing, product placement, sponsorship, publicity stunts.

Disadvantages of advertising

Brainwashing, misleading info, emotional appeals, high costs, info overload.

Target audience definition

Demographics like age, gender, location, income, occupation.

Creating TV advertising

Use jingles, slogans, scripts, brand ambassadors, follow AIDA model.

Stimulate demand — definition?

Encouraging consumers to buy to increase sales.

Build awareness — role?

Make potential consumers familiar with a product or brand.

Reinforce brand image — purpose?

Strengthen and communicate the desired perception of a brand.

Advertising — role?

Create paid messages to inform or persuade consumers.

Who advertises — examples?

Manufacturers, retailers, government, charities, film producers, public.

Importance of advertising — key?

Informs, persuades, communicates brand image, funds media, supports causes.

Traditional media — examples?

Press, TV, radio, posters, flyers, cinema ads.

Digital media — examples?

Internet ads, social media, influencer marketing, banner ads.

Additional promotional activities — examples?

Endorsements, sponsorships, publicity stunts, product placement.