Flashcards: Week 3 — 11 cards

What is the main goal of survey research?

To collect responses to understand a research purpose.

Survey Purpose Label

To understand research goals and questions.

What is the purpose of conducting a pilot study before a survey?

To identify problems in the questionnaire.

Question Format Label

Type of question like open or closed.

What distinguishes open-ended from close-ended questions in surveys?

Open-ended questions allow free, complete responses; close-ended offer limited, easier-to-code choices.

Pitfall: Social desirability

Responding in socially acceptable ways.

What types of survey formats are commonly used?

Categorical questions, visual analogue scales, and Likert scales are common survey formats.

Survey Sampling Strategy

Method to select participants.

Open-ended question

Allows full, detailed responses.

Likert scale

Degree of agreement or feeling.

Double-barreled questions

Questions asking about two issues at once.