Marketing Master's Revision Sheets
The Master in Marketing trains strategists capable of designing and managing complex marketing campaigns in an ever-evolving digital environment. The program combines creativity, data analysis, and strategic vision to address brand challenges at national and international levels.
Marketing curriculum in Master's
The Master in Marketing program covers digital marketing, brand strategy, and consumer behavior with a strong data marketing and analytics component. Students explore international marketing, brand management, and omnichannel strategies. Specialized modules in content marketing, social media management, SEO/SEA, and influencer marketing complete the curriculum. Real projects with partner companies and a professional or research thesis form the core of the M2 year.
How to study marketing in Master's?
3 simple steps for effective marketing revision.
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Tips to succeed in marketing Master's
Build a portfolio of concrete marketing projects (campaigns, audits, strategies) to present in interviews.
Complete internships at digital agencies and brand-side to understand both perspectives of the profession.
Master analytics tools (Google Analytics, Semrush, HubSpot) and data visualization for your specialization.
Focus your thesis on an innovative topic: AI and marketing personalization, sustainable marketing, or B2B influence.
FAQ — Marketing Master's
What is the difference between a Master in Marketing and an MBA in Marketing?
A Master in Marketing is a French university degree (Bac+5) focused on marketing specialization with strong theoretical and methodological foundations. An MBA in Marketing is a business school degree, often international, oriented toward management and leadership with a more generalist approach. The Master is more financially accessible and more recognized within the French university system.
What technical skills are expected in a Master in Marketing?
Essential technical skills include mastery of analytics tools (Google Analytics 4, Data Studio), advertising platforms (Meta Ads, Google Ads), CRM tools (HubSpot, Salesforce), SEO/SEA, and basic data analysis (advanced Excel, or even Python/R). The ability to interpret data to guide strategic decisions has become indispensable.
How to succeed in your Master thesis in Marketing?
Choose a topic related to current marketing trends (generative AI, responsible marketing, TikTok commerce). Adopt a rigorous methodology combining academic and field research (surveys, case studies, data analysis). Rely on recognized marketing frameworks and illustrate your points with concrete examples from companies.
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