Fundamentals of Business Research Methods

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Course Outline

  1. Business Research Foundations
  2. Research Design and Sampling
  3. Measurement Scales and Hypothesis Testing
  4. Statistical Tests and Software
  5. Report Writing and Ethical Reporting
  6. AI and Indian Research Agencies

1. Business Research Foundations

Key Concepts & Definitions

  • Business research : Business research is a systematic process of gathering, recording, and analyzing data to guide managerial decisions.
  • Empirical, logical, structured : These describe business research as data-based, reasoned, and organized to reduce uncertainty in business operations.
  • Exploratory research : Exploratory research clarifies ambiguous problems or generates new ideas, using flexible and highly qualitative approaches.

Essential Points

  • Business research reduces uncertainty by using evidence from collected data rather than intuition.
  • Exploratory research is designed for vague problems and aims to generate insights for later study.
  • Descriptive research answers Who, What, When, Where, and How but not Why.
  • Causal research investigates cause–effect relationships between variables.

Memory Hook

Think E for Explore: vague problem → flexible qualitative insight first.

2. Research Design and Sampling

Key Concepts & Definitions

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Prévia do quiz

1. What best describes business research?

2. Which type of research is most appropriate when a problem is vague and new ideas are needed first?

3. What is the main purpose of a research design?

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Prévia dos flashcards

Business research — definition?

Systematic data gathering and analysis for decisions.

Exploratory research — role?

Clarifies vague problems and generates insights.

Research design — function?

Blueprint for data collection, measurement, and analysis.

Probability sampling — characteristic?

Every element has a known, non-zero chance.

Null hypothesis — purpose?

States no significant effect or relationship.

Nominal scale — property?

Categorical, no meaningful order or distance.

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