Flashcards: Global Market Entry Strategies — 10 cartões

Global marketing strategy — purpose?

Coordinate efforts across countries for competitive advantage.

Global Marketing Strategy — definition?

Plan coordinating international marketing efforts.

Market entry mode — example?

Exporting, licensing, joint ventures, or subsidiaries.

Deliberate vs Emerging Strategy — difference?

Planned versus organic approach.

Entry mode factors — influence?

Control, risk, resources, market knowledge, strategy.

Glocalization — role?

Adapting global strategies locally.

Localization — purpose?

Tailor marketing to local preferences.

Ethnocentric Approach — focus?

Own country’s perspective in marketing.

International Market Entry — method?

Mode of delivering products internationally.

Exporting — first international step?

Selling domestically produced goods overseas.