Culture (UNESCO, 1982) — definition?
All features of a society, social and humanistic.
Cultural diversity policies — aim?
Preserve and promote cultural expressions and heritage.
Classical cultural economics — focus?
Traditional sectors, demand, pricing, market imperfections.
Creative industries — inputs?
Creativity, skill, talent, mainly intellectual property.
Market dominance — phenomenon?
Few products or stars capture most market share.
Market share stats — example?
Top 20 films in France: 50-55% of box office.
Transmedia feedback — mechanism?
Cross-platform products reinforce each other's success.
Franchise expansion — effect?
Increases overall sales via multiple media.
Search goods — quality?
Evaluated before purchase via info or reviews.
Experience goods — quality?
Judged after consumption, subjective.
Credence goods — quality?
Cannot be fully assessed even after use.
Cultural goods — main type?
Experience goods, judged by taste and emotion.
Art market — structure?
Governed by explicit and tacit conventions.
Explicit conventions — example?
Genre hierarchies like history painting.
Tacit conventions — example?
Norms of originality and authenticity.
Quality assessment — criteria?
Composition, color, drawing, expression.
Roger de Piles — contribution?
Proposed criteria for evaluating art quality.
Art ranking systems — purpose?
Compare and measure artworks and artists.
Teste seu conhecimento com 9 perguntas sobre Understanding Cultural Economics and Creative Industries.
1. What is a primary cause of the dominance of a few artworks or stars in the art market?
2. How do cross-media feedback loops and franchise expansion in transmedia strategies differ or are similar?
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