Flashcards: Mastering Innovation and Product Strategies — 18 cartões

Innovation Management — process?

Structured approach to develop and implement innovations

Types of Innovation — categories?

Incremental, radical, architectural, disruptive

Business Model Innovation — purpose?

Rethink value creation, delivery, capture

Product Lifecycle — stages?

Introduction, growth, maturity, decline

Product development phases — sequence?

Idea, concept, design, testing, launch

Maturity and decline — focus?

Extension strategies or harvesting

Lifecycle management strategies — aim?

Prolong profitable phases, prevent decline

Consumer-centered innovation — approach?

Prioritize consumer needs and feedback

Conducting consumer studies — purpose?

Identify unmet needs and validate ideas

Quantitative vs qualitative — research?

Numerical data vs in-depth insights

Questionnaire drafting — goal?

Gather clear, relevant consumer insights

Creativity techniques — purpose?

Generate novel, useful ideas

Brainstorming methods — focus?

Quantity over immediate quality of ideas

Idea generation tools — examples?

Mind maps, SCAMPER, software aids

Structured ideation — examples?

Design thinking, TRIZ

Product launch strategy — key?

Plan to maximize adoption and success

Launch planning — activities?

Objectives, timelines, resources, KPIs

Using 4 Ps — in launch?

Product, Price, Place, Promotion alignment