Sales Optimization Strategies

Sales Process Optimization - Part 1 Revision Sheet

1. 📌 Essentials

-es on sales attributes, personas, strategies, and management for optimization.

• Key target: understanding profiles and emotional/functional needs.
• Builds on strategic planning for sustainable, profitable brands.
• Emphasizes data-driven decisions, segmentation, and omnichannel retail.
• Under Armour example: targeting mindset and emotional needs beyond demographics.
• Market share projections (UK 2025): Under Armour 2.4%, Nike 29.3%, adidas 19.7%.
• Core strategies include goal setting, pipeline analysis, automation, and relationship building.
• Customer-centric GTM (Go-to-Market) approach enhances experience and value.
• Retail evolution integrates omnichannel strategies for better customer engagement.
• Focus on long-term client relationships and continuous results analysis.

2. 🧩 Key Structures & Components