1. Which statement best defines an organization’s vision?
2. What does a company's vision primarily describe?
3. A company is explaining why it exists and the core purpose it serves today; which concept is it describing?
What does a Vision statement describe for an organization?
The future state the organization hopes to become.
Vision: Future Desired State
Describes the future organization aspiration.
Which authors published 'Building your company’s Vision' in Oct 1996?
Collins and Porras.
Mission: Core Purpose
The reason for the company's existence.
What does the Level of Ambition translate in a company?
A company's long-term vision and mission into measurable values and KPIs.
Values: Guiding Principles
Help decisions and unify culture.
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