What does a Vision statement describe for an organization?
The future state the organization hopes to become.
Vision: Future Desired State
Describes the future organization aspiration.
Which authors published 'Building your company’s Vision' in Oct 1996?
Collins and Porras.
Mission: Core Purpose
The reason for the company's existence.
What does the Level of Ambition translate in a company?
A company's long-term vision and mission into measurable values and KPIs.
Values: Guiding Principles
Help decisions and unify culture.
What strategic goals were set in the Additive Manufacturing example?
Increasing patents, reducing employee turnover, and increasing global market share.
Level of Ambition
Measurable goals reflecting vision and mission.
PESTEL Analysis
Categorizes Political, Economic, Social, Technological, Environmental, Legal factors.
Scenario Building
Creates plausible future environment views.
Strategic Capabilities & VRIN
Resources that are Valuable, Rare, Inimitable, Non-substitutable.
Test your knowledge with 11 questions on Business Strategy Knowledge Map.
1. Which statement best defines an organization’s vision?
2. What does a company's vision primarily describe?
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