Audience-Centered Rhetoric

Study sheet excerpt

Course Outline

  1. The Audience’s Advantage
  2. Logos and Audience Resistance
  3. Commonplaces as Starting Points
  4. How Commonplaces Work
  5. Labels, Stereotypes, and Identity
  6. Finding and Using Commonplaces
  7. Clashing Maxims and Rhetorical Tools

1. The Audience’s Advantage

Key Concepts & Definitions

  • advantageous : the outcome that gives the audience what it values in a deliberative choice

★ Must-know

📌 A deliberative argument should be based on what is good for the audience rather than what is good for the speaker.

Further detail

  • Aristotle maintained that the person most affected by a decision is the best judge of it.

Memory Hook

The advantageous serves the audience, not the speaker.

2. Logos and Audience Resistance

Key Concepts & Definitions

  • Babbling : Aristotle — an arguer’s tendency to repeat the same rationale over and over

★ Must-know

  • To construct a logos-based argument, begin with something the audience already believes or wants and then show that the proposed choice serves it.

Further detail

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Quiz preview

1. In a deliberative choice, what does the advantageous describe?

2. A speaker is proposing a policy in a deliberative setting. Which approach best follows the rule for an effective argument?

3. What is meant by babbling in an argument?

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Flashcards preview

What is the advantageous in a deliberative choice?

The outcome that gives the audience what it values.

Who said the person most affected by a decision is the best judge?

Aristotle.

What is babbling in argumentation according to Aristotle?

Babbling is repeating the same rationale over and over.

What is the first step in constructing a logos-based argument?

Begin with something the audience already believes or wants.

Advantageous

Outcome aligning with audience values.

Logos resistance

Repeated rationale revealing core audience beliefs.

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What does the study sheet on Audience-Centered Rhetoric cover?

The study sheet covers the essential concepts of Audience-Centered Rhetoric. It is organized by topic to facilitate learning and memorization, with key definitions, explanations and summaries.

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The quiz contains 11 multiple-choice questions with detailed corrections and explanations for each answer. Ideal for testing your knowledge and identifying gaps.

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