What is the advantageous in a deliberative choice?
The outcome that gives the audience what it values.
Who said the person most affected by a decision is the best judge?
Aristotle.
What is babbling in argumentation according to Aristotle?
Babbling is repeating the same rationale over and over.
What is the first step in constructing a logos-based argument?
Begin with something the audience already believes or wants.
Advantageous
Outcome aligning with audience values.
Logos resistance
Repeated rationale revealing core audience beliefs.
Commonplace
Shared belief or intuition as argument starting point.
How commonplaces work
Evokes familiar ideas without detailed argument.
Labels and stereotypes
Shape audience identity and perceptions.
Finding commonplaces
Identify shared beliefs for persuasive starting points.
Clashing maxims
Contradictory rules used to create rhetorical tension.
Test your knowledge with 11 questions on Audience-Centered Rhetoric.
1. In a deliberative choice, what does the advantageous describe?
2. A speaker is proposing a policy in a deliberative setting. Which approach best follows the rule for an effective argument?
Review the complete course in the study sheet for Audience-Centered Rhetoric.
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