SOE: Systematic, Objective, Evidence-based
Observable behaviour versus unobservable mental processes
★ Must-know
Psychological research is scientific because it uses observation, testing, and evidence rather than opinions or guesses.
Empirical research is based on direct observation, measurement, or experience and real-world data rather than assumptions.
Controlled research keeps other relevant factors constant so that changes in the independent variable can be linked to changes in the dependent variable.
Ethical research protects participants’ rights, dignity, and well-being throughout the study.
Further detail
Research is replicable when it is described clearly enough for other researchers to repeat it using the same methods.
Generalizable findings apply beyond the participants studied when the sample is appropriate for the wider population.
★ Must-know
Parental or guardian consent is usually required when participants are under 18 years of age or below the legal age of consent, or when they cannot legally provide informed consent.
Confidentiality means the researcher knows a participant’s identity but keeps it private, whereas anonymity means the identity is not collected or cannot be linked to the data.
Participants have the right to withdraw from research at any time without giving a reason or facing punishment or disadvantage.
Researchers must protect participants from physical, psychological, emotional, social, or legal harm and minimize risks as much as possible.
Further detail
📌 Deception may be used only when necessary, ethically justified, and unlikely to cause harm, and participants must be told the true purpose after participation through debriefing.
Consent → participation → privacy → protection → debriefing
Problem → literature → question → variables → design → data → analysis → report
★ Must-know
Further detail
📌 Nominal data classify mutually exclusive categories without order or numerical meaning, whereas ordinal data have a meaningful ranking but unequal or unmeasurable differences between ranks.
📌 Interval data have equal differences between values but no true zero, whereas ratio data have equal differences and a true zero representing complete absence.
Nominal → ordinal → interval → ratio
📌 The null hypothesis states that there is no significant relationship, difference, or effect and that observed results are due to chance, whereas the alternative hypothesis states that a significant relationship, difference, or effect exists.
📌 A directional hypothesis predicts both that a relationship or difference exists and the direction of the effect, whereas a non-directional hypothesis predicts an effect without specifying its direction.
📌 Random group design assigns each participant to one condition, repeated measures design tests the same participants in every condition, matched pair design assigns one member of each matched pair to each condition, and pre-test–post-test design measures participants before and after treatment.
Null versus alternative; probability versus non-probability sampling
Scales of Measurement
| Scale | Main property | Example |
|---|---|---|
| Nominal | Categories without order | Gender; blood group |
| Ordinal | Ordered ranks without equal measurable differences | Class ranks; military ranks |
| Interval | Equal intervals without a true zero | Temperature; IQ scores |
| Ratio | Equal intervals with a true zero | Reaction time; income |
Test your knowledge on Psychological Research Methods with 25 multiple-choice questions with detailed corrections.
1. Which feature distinguishes research from a personal opinion?
2. What makes psychological research scientific?
Memorize the key concepts of Psychological Research Methods with 50 interactive flashcards.
What is research in psychology?
A systematic, objective, scientific investigation to discover knowledge or test theories.
What does psychological research systematically study?
Human behaviour, thoughts, and feelings.
How does psychological research study human behaviour?
Through collection and analysis of evidence.
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