PESTEL analysis — categories?
Political, Economic, Social, Technological, Environmental, Legal.
PESTEL analysis
Assesses macro-environment using six categories.
STP — key steps?
Segmentation, Targeting, Positioning.
Political factors
Government influences like policies and stability.
Economic factors
Country’s economic conditions affecting demand.
STP process
Segmentation, targeting, positioning framework.
Segmentation types
Demographic, psychographic, behavioral, benefit.
Targeting factors
Market size, profitability, competition, growth.
Positioning
Creating a distinct brand image.
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1. Which set of six external categories is used in a PESTEL analysis of a country or market?
2. What does PESTEL analysis primarily focus on when assessing a country's macro-environment?
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