Flashcard: Digital Marketing Fundamentals and Planning — 12 carte

Course syllabus — definition?

Details course structure and assessment

Project guidelines — purpose?

Explain project requirements and evaluation

Moodle project link — function?

Register team members and place

Digital marketing — use?

Use electronic devices and internet channels

Digital marketing tools — examples?

Website, SEO, SEM, email, social media, mobile

Customer journey — focus?

Online interactions shaping experience and segmentation

Sell objective — meaning?

Grow sales through wider distribution

Serve objective — purpose?

Add online value and benefits for customers

Owned media — example?

Company-controlled platforms like websites

Earned media — example?

Customer reviews and shares

Paid media — example?

Search engine ads and social media campaigns

Project phases — order?

Situation analysis, strategy, tactical plan, KPIs