Flashcards: Mastering Trademark Law Essentials — 8 cartões

What is the primary purpose of trademark law?

Trademark law aims to prevent confusion, protect reputation, and ensure fair competition by regulating the registration, protection, and enforcement of signs used to distinguish goods and services from different enterprises.

Trademark — definition?

Sign used to distinguish goods/services.

Functions of trademarks?

Identify origin, guarantee quality, promote brand.

Absolute grounds for refusal?

Lack of distinctiveness, descriptiveness, deception.

Relative grounds for refusal?

Prior rights, reputation, unfair advantage.

Likelihood of confusion — what?

Consumers mistaking one mark for another.

Reputable trademarks — role?

Recognized by significant public segment.

Legal sources?

Trademark Directive 2015/2436, case law.