1. In which phase do customers assign value to gathered information using their personal beliefs?
2. Which learning theory is based on learning an association between two stimuli that repeatedly appear together?
3. Which item is included among the intangible factors influencing customer perception?
Customer perception phases — sequence?
Sensing/selecting, organising/interpreting, reacting/acting.
Perception — key characteristics?
Selective, subjective, based on frame of reference.
Perceptual filters — stages?
Exposure, attention, interpretation.
Tangible factors — examples?
Quality, service, price, branding.
Intangible factors — examples?
Advertising, social media, influencers, reputation.
Customer learning — nature?
Behavior depends on learned and remembered information.
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